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3 Things We Learned At User Summit

Every year, we host a Virtual Summit for the teams using our platform. It’s a time for us to reflect, learn, collaborate, and grow! 

Of course, since 2020 has no semblance of normalcy anymore, we hosted it virtual for the first time. And while we missed being able to high five some of our favorite people, we were blown away by the participation and the fun that was still able to be had- even if it was hundreds of miles away from each other. Here are 5 key things we learned during our all-day session. 

 

Social Media isn’t just about looking good 

We see it all the time. Memes, gifs, happy birthday cakes with weird filters. It’s not hard to look at a social media profile and decide if it is visually appealing or not. But how often do we talk about whether a social media profile is impactful or not? 

During the user summit, just about every single speaker touched on the impact of social media. And not just to build a brand presence, but to get potential patients to view you as a trusted source. 

Jenn Rhoades, our CEO, walked us through how to maximize your instagram profile to get patients to take action. From having an easily accessible link added to your bio, to including easy-to-follow calls to actions in every single post, the copy in your post is just as important as your actual image. Gabe Kruse, our head of partnerships and a growth advisor to countless successful CEO’s, dove into measuring your posts and listening to what your visitors are telling you. 

When leveraged properly and strategically, your social media is a tool to connect with the types of patients you want to work with. You just need to listen, and be willing to adapt. 

 

Effortless virtual consults require some effort

Our doctors and teams learned the step by step processes of creating the most impactful virtual consults. Spoiler alert: they’re not hard at all. 

After working with tens of thousands of virtual consults, we’ve been able to see what converts and what doesn’t. It typically all boils down to one thing: trust. 

From creating a great first impression with a well-lit background to show you put effort into the video, to empathizing with their specific issue, to using similar cases to build their trust in your ability to solve their specific problem, virtual consults are a way for you to create a personalized experience in way less time than a chair would take. 

 

Growth is a mindset 

The unfortunate truth about lead generation, patient growth, and practice success, is that it looks different for everyone. Your location, team size and bandwidth, technical prowess, and offerings all play a role in your success. Not to mention, sometimes sheer luck comes in too. 

Using a tool for growth also requires the desire to implement new strategies and techniques for growth. We heard from some of our top doctors, who talked about the things they put into play in order for virtual consults to jumpstart their practice. Whether it was learning the ropes of social media, or training a team member on recording virtual consults. Growth requires helpful tools, and a mindset ready for change. 

 

Now, enjoy some photos from our virtual photo booths! We love seeing so many happy faces, don’t you?

I'm A Dentist

I'm A Patient

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Nicole Z

She had always wanted a new smile for graduation. Nicole had worked her whole school life to become a lawyer and she wanted a smile to match her academic accomplishment. She had some size discrepancies and positioning of her teeth. So, after sending in a Smile Virtual consult and looking at her personal video she knew what she wanted to do. We decided to have 10 conservative veneers done to widen her smile and correct the tooth size she was concerned about. Her graduation pictures were beautiful.

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Nicole J

Nicole had braces when she was younger and also had some gum surgery that left some scarring. She sent me a Smile Virtual consult request to see if there was anything possible to correct her smile. I was able to describe what was possible in her personal video. She never thought that what I described was possible. She decided to move ahead after her consultation. We were able to correct the past orthodontic care and gum treatment with a gum lift and 10 veneers. She had a beautiful result for her wedding pictures

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Jenn

She had seen all the other patients we worked with on Instagram. She really liked what she saw, and wanted to know more. She clicked the link in my Bio, submitted a selfie smile, and I sent her a personal video through Smile Virtual. I went through the veneer process and examples of other smiles, and how much things would cost. She liked what she saw and asked to schedule an appointment. We delivered 10 veneers other top teeth and 8 veneers on the bottom.

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Maria

Maria had treatment in another country. This treatment created discolouring, uneven surfaces, and shapes. She wanted her smile whiter and even. Because there was a language barrier, the Smile Virtual Consult created a perfect opportunity to show her what was possible. After looking at her personal video, she decided to have 10 conservative veneers. She finally achieved her perfect smile.

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Nicole P

She had a nice wide smile, but her teeth always looked small. She had tried whitening, but that didn’t achieve the look she wanted. After going through the details of her smile on the Smile Virtual consult, she saw how her gums were creating asymmetries. She decided that she wanted to have 12 veneers with a gum lift. The gum lift helped to create the perfect frame and size for her beautiful new smile.

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Lexi

She was not happy with the shape and position of her teeth. A side tooth was missing, and her bite caused functional issues. With a Smile Virtual consult she was able to hear that I had a deep knowledge base about bite issues and she could see that we could correct old dental work. 9 porcelain veneers and an implant crown were done to transform her smile.
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