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How to Keep from Confusing Your Customers

“If you can help people see what their options are, you can create trust, be totally transparent, educate on what’s possible and do it without making them jump through hoops – then you’re going to win.” 

– Dr. Brian Harris

 

Let’s be honest, the dental industry is full of hoops that our patients need to get through before they step into the office. This comes with updating your practice to be more efficient for you & your patients. As dentists, it’s your job to take time, identify your ideal patient and work on ways that will be best for them when it comes to booking an appointment and coming into the office. By doing this, you’ll minimize confusion & increase conversion in your practice! 

 

The first step is to consider who your ideal patient is and what they value.

 

Once you have a clear understanding of your ideal patient, now it’s time to think of how to communicate with them. Are they on social media? Are they able to call the office during the day to book an appointment? 

 

This day in age, people thrive off being able to access everything from the palm of their hand.

Another way to reduce confusion with your patients is by adjusting your sales process. Your patients are looking for improvements but they don’t know where to start & don’t understand the cost. Oftentimes, having an estimate will alleviate a lot of issues they face when deciding their next steps. 

 

The virtual consultation process of Smile Virtual will give you the opportunity to explain who you are, what you do, how you can help them followed by the estimate and actual steps to move forward. This gives you the chance to show up and really serve your patients. 

Pivot the way you’re operating your practice and make the process easier on your patients! So let’s connect on a demo to share an inside look into our platform & why it would work well for you.

I'm A Dentist

I'm A Patient

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Nicole Z

She had always wanted a new smile for graduation. Nicole had worked her whole school life to become a lawyer and she wanted a smile to match her academic accomplishment. She had some size discrepancies and positioning of her teeth. So, after sending in a Smile Virtual consult and looking at her personal video she knew what she wanted to do. We decided to have 10 conservative veneers done to widen her smile and correct the tooth size she was concerned about. Her graduation pictures were beautiful.

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Nicole J

Nicole had braces when she was younger and also had some gum surgery that left some scarring. She sent me a Smile Virtual consult request to see if there was anything possible to correct her smile. I was able to describe what was possible in her personal video. She never thought that what I described was possible. She decided to move ahead after her consultation. We were able to correct the past orthodontic care and gum treatment with a gum lift and 10 veneers. She had a beautiful result for her wedding pictures

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Jenn

She had seen all the other patients we worked with on Instagram. She really liked what she saw, and wanted to know more. She clicked the link in my Bio, submitted a selfie smile, and I sent her a personal video through Smile Virtual. I went through the veneer process and examples of other smiles, and how much things would cost. She liked what she saw and asked to schedule an appointment. We delivered 10 veneers other top teeth and 8 veneers on the bottom.

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Maria

Maria had treatment in another country. This treatment created discolouring, uneven surfaces, and shapes. She wanted her smile whiter and even. Because there was a language barrier, the Smile Virtual Consult created a perfect opportunity to show her what was possible. After looking at her personal video, she decided to have 10 conservative veneers. She finally achieved her perfect smile.

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Nicole P

She had a nice wide smile, but her teeth always looked small. She had tried whitening, but that didn’t achieve the look she wanted. After going through the details of her smile on the Smile Virtual consult, she saw how her gums were creating asymmetries. She decided that she wanted to have 12 veneers with a gum lift. The gum lift helped to create the perfect frame and size for her beautiful new smile.

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Lexi

She was not happy with the shape and position of her teeth. A side tooth was missing, and her bite caused functional issues. With a Smile Virtual consult she was able to hear that I had a deep knowledge base about bite issues and she could see that we could correct old dental work. 9 porcelain veneers and an implant crown were done to transform her smile.
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