The Story
What Changed in Soto's Practice.
My name is Rob Soto. My practice is in San Francisco. I do cosmetic dentistry. My office is a general office, but I only do veneers at this point. And I'll say this, I do owe it a lot to Smile Virtual, because without it, I would not just do cosmetic dentistry.
Before I started using Smile Virtual, I was having new patients come into the practice, I would sit down with them, meet with them, have some scans, and run through the whole process of explaining what veneers are and giving my recommendations. At the end, they could be completely surprised by the cost of veneers. They could have had a complete misconception of what veneers were. It was an extremely challenging way to do cosmetic dentistry consultations.
After Smile Virtual, once you get the hang of it and get your communication down, you're able to deliver a lot of really helpful information in a very short amount of time, in one compact video the potential patient can look at on their own time. You're giving people the information they need about this procedure.
Some of them are ready to move forward, and what you provided them is helpful, so they will contact you. Now when that patient is in the office, there's a very high chance, because they already have all the information and they've already accepted it, that they're going to move forward with that cosmetic dentistry. Basically, it's like you're planting seeds.
I get two leads a day minimum. Sometimes a lot more. Especially because I live in San Francisco. Not everybody in San Francisco is a tech person, but when I get a tech person in my office, they love it. Because dentistry is such an old-school business or service, and you've done what no other dentist ever provided for them as far as this type of communication.
There's no way I would go back to doing an in-person exam or consultation for every person interested in this. It has to be very easy for them to get that first bit of information, as opposed to having to make an appointment, come in, and sit down with you.
It's the best possible way to provide all that information, to meet people, to have them meet you ahead of time from the comfort of their own home. Or just sitting on their phone out there on a break at work or at their kid's practice. They can pop in a headphone and watch the video.
It's about making it convenient for them, and it's very convenient for me as well. I can do these consults between patients, during lunch, in the morning, or after work. It gives you so much flexibility.
